Truck Manufacturer Drives Home Motivational Message to 1800 Dealers


After several years of corporate-driven messages, this truck manufacturer shifted gears to focus on its dealers, suppliers and employees – eliciting their individual dreams, achievements and motivations via a Total Event Resources pre-expo survey designed to capture “What drives you?” This invaluable information allowed us to integrate the “Drive” theme through every event element. An inspirational video opener documenting what drives six very different dealers was followed by a keynote speech on human drive and motivation, and ended with a drawing for an elite motorcycle fit for the open road. As powerful reinforcement that each individual has their own unique ability to drive business results, “Drive” imagery and key words were repeated throughout the General Session, breakouts, pre-function space media and a dealer appreciation event – which aptly featured REO Speedwagon.

NICE Award Winner
Best Corporate Event

Gala Award Winner
Best Multiple Day Event for a Corporation or Association

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