Innovative Technology Has PepsiCo Summit Fizzing With Excitement


For five years Total Event Resources successfully delivered a networking game to increase supplier and attendee interactions at this trade show. The previous year’s electronic game had been a huge hit, with attendees playing a customized version of a family board game to gather contacts, increase interactions and learn about the company. Instead of supplying each attendee and supplier with a device, for this year’s show we commissioned the development of a mobile app and invited attendees to download it two weeks prior to the conference. In addition to usual registration functions, a multi-faceted registration website captured personal content information and supplier details for the mobile app. This was now loaded with everything the conference-goer could possibly need – from itinerary and maps to supplier list and speaker bios as well as the networking and tradeshow game, which focused on quality interactions between attendees and suppliers. The introduction of this interactive technology successfully allowed us to take this annual event to the next level with exciting new ideas, and provide maximum opportunities for networking and attendee learning.

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