Boot Camp Training Builds Sales Force Into a Powerful Army


Deploying a full complement of maps, timetables, strategies and tactics, the planning of this event resembled a military maneuver itself. First, 500 sales representatives were sectioned into three training waves of 2-1/2 days, each wave divided into companies, platoons and squads. At the completion of each wave’s training session, sales reps participated in “joint training maneuvers,” graded to ensure that the activity was effective. Just like a military operation, logistics and execution were critical to the success of the mission. Total Event Resources kept the troops in line, on time and on task the entire week.

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