Employee and Top Name Entertainers Rock This Annual Meeting
1 BAND • 6 ASPIRING MUSICIANS • NASHVILLE, TN
What better way to illustrate true collaboration than to bring musicians together to form a band? Total Event Resources capitalized on this national truck manufacturer’s annual meeting location in Nashville to produce a shared cultural experience. In addition to booking a top country music group and managing all the contracts and rider requirements, our event planners helped identify six experienced musicians from within the client’s own ranks. Under the event theme “Band Together,” they were flown to Nashville, treated like country stars and molded into the Uptime Band – complete with their own music video shown at the meeting, featuring custom lyrics written for “Life is a Highway” and “Dancing in the Streets.” The Uptime Band played live during the General Session, and, before 1,800 of their colleagues, opened for CMA Entertainers of the Year, Sugarland.
ISES Esprit Award Winner
Best Meeting / Conference Program,
Budget over $200,000
NICE Award Winner
Best Entertainment over $15,000