Time to deploy tactics that encourage attendees to pay attention, gain knowledge, and be proactive in participation.
When marketing to the B2B sector, you need to understand that the B2B purchase is based more on logic.
81% of trade show attendees surveyed said they had buying authority; apply the best strategies to benefit from this moment.
68% of organizations say they collect data to improve the planning of goals, activities, and content for future events.
With some strategic planning, a shift in mindset, and creative collaboration measuring event ROI will become more natural.
Employees that feel appreciated tend to perform better and display higher productivity. Perfect for the bottom line.
Companies want people to live their brand through real experiences and distributed by fully engaged consumers.
Brands are looking for inspiration and creative ways to expand their target market and get in front of new customers.
Events have a personality of their own and, if done well, can support and promote your organizational brand.