Total Event Resources produced the Ribbon Cutting event and Anchor Store Opening event for the new innovative retail center, Mellody Farm while running a year-long marketing campaign to activate engagement and attendance at each event.
This year long event and marketing project is currently underway and has already shown great success within the local community. Both events showcased the unique center while engaging a crowd of over 1,800 attendees (6X what was expected) and another Center Grand Opening will take place during the summer of 2019.
The TER team integrated entertainment from the community and merchants from the center to increase awareness and interest of the new retail space. From music and live broadcasting from a local radio station, to food samples and giveaways to get locals excited for what is to come, both events exceeded the overall visions.
Through social media marketing, collateral and signage design, email marketing, and more traditional marketing efforts like radio ads, Total Event Resources was able to work with Mellody Farm to create a strong digital presence on social media and their website before the center even opened.
“Media coverage garnered more than 44.6M in aggregated readership valuing over $84K in free advertising. This is the highest number reported on any event.”
Assistant Marketing & Events Manager at Regency Centers; Mellody Farm