Traditional Advertising Versus Live Brand Experience
Traditional advertising delivers information that can tell a brands story through a variety of “usual” venues or media placement. However, companies want people to live their brand through real experiences. These new experiences lead to new brand stories promoted and distributed by fully engaged consumers and potential consumers. Real people are sharing their own stories about their life with a brand, which then trickles into the viral expansion loop, which leads to more sales, new uses for existing products and maybe a flood of resumes.