When marketing to the B2B sector, you need to understand that the B2B purchase is based more on logic.
81% of trade show attendees surveyed said they had buying authority; apply the best strategies to benefit from this moment.
68% of organizations say they collect data to improve the planning of goals, activities, and content for future events.
With some strategic planning, a shift in mindset, and creative collaboration measuring event ROI will become more natural.
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