When marketing to the B2B sector, you need to understand that the B2B purchase is based more on logic.
81% of trade show attendees surveyed said they had buying authority; apply the best strategies to benefit from this moment.
68% of organizations say they collect data to improve the planning of goals, activities, and content for future events.
With some strategic planning, a shift in mindset, and creative collaboration measuring event ROI will become more natural.
Employees that feel appreciated tend to perform better and display higher productivity. Perfect for the bottom line.
Creative marketing, live event and brand experience agency. Activate Your Event. Engage Your Audience. Deliver An Experience. #YourTotalEventResource