Immerse And Measure
You have done it again! You’ve executed an event that fans from all over the world can attend and immerse themselves in. You have incorporated event technology as a big part of your experiential marketing efforts and found ways to dazzle and delight your visitors. You chose stunning event design and augmented reality as your attendee immersion-tools, to allow consumers to become heavily engaged in a brand’s world. Now, as a strategic event planner and creative collaborator, measuring event ROI should be natural for you and the following can be your go-to tools for collecting clean and useful data.