Event Marketing Trends
Successful organizations understand the importance of creating events and face-to-face experiences to strengthen the relationship between consumers and brands. A savvy offline strategy, backed by a robust online strategy will wow consumers. An experiential campaign is a perfect opportunity to deliver compelling content marketing, uncover new lead generation opportunities, and discover new brand engagement touchpoints. Learn more about the event marketing trends that can spark excitement for your live event.
Search Engine Optimization
Deploying a search engine optimized event page is necessary for reaching potential attendees and driving sales. Whether your event is brand new, or 10 years in the running, focusing on SEO optimization will reach the people searching on google for events like yours.
Direct Mail
A more personalized and traditional marketing tactic that enables you to be creative with your marketing assets. The more customized approach makes your target feel as if they are part of something special. The very targeted approach will yield better results that are easy to track and analyze.
Email Marketing
Encouraging registration and driving awareness via email marketing is effective, quick and improves ROI. “40% of marketers believe email marketing, is the single-most effective channel to promote an event.” Package your message as breaking news to build excitement and to reach your registration goals.
Social Media Marketing
According to the 2019 Event Marketing Statistics, Trends and Data report, “63% of companies use social media to drive attendance before an event and 61% of companies use social media to provide event schedules, information, and news before an event.” A hyper-involved attendee posts more often, driving followers to your platforms.
Event ROI Tracking
Measuring your experiential efforts are important to make sure you meet your ROI goals and stay ahead of the competition. The first step is to define what success looks like, then your team will know exactly which type of data to collect and measure. From website traffic, social media engagement, survey results, mobile app data, and more, tracking these statistics will be your deciding factor for future events.
Branding and Creative
Placing a strong focus on the overall event branding and creative will deliver a unique experience to your customers and target market. Fully developed brand elements will create cohesion across all assets and better connect with customers, attendees, and target market. Define your main marketing goals, then develop your marketing plan, then begin the creative stage.
What’s Next?
Implementing these six event marketing trends will get you closer to delivering an effective experiential marketing campaign. The competition is investing more and more into experiences. Understand the experimental market, and you will be able to compete and offer something unique and worth attending.
2019 Esprit Award
Best Event for a Nonprofit Organization over $150,000 USD
Event: Beauty Changes Lives
Our approach generated excitement, and social media lit up in response.
Our team produced a high-energy fashion show that included 12 sponsors and showcased 23 next-generation stylists.
Influencer Marketing & Social Engagement: 850 beauty influencers took to social media to drive brand awareness, brand mentions, and boost website traffic to new levels.
Event Creative & Goals: Produce an innovative event that created an awe-inspiring buzz for a crowd of beauty influencers. We reimagined everything from scenic to sponsor branding and interaction.
