Core Marketing Strategy: Events
As the number of sales and marketing tactics grow year-over-year, deciding how to allocate your marketing budget is becoming more complex. Which marketing channels will be the most effective? Which platforms should you utilize to reach your target audiences? According to Bizzabo, “41% of marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing, and content marketing.”
It is well understood that a diverse marketing mix helps brands grow and gain industry dominance. Adding events to the mix as a brand building tool to enhance your overall marketing strategy is a smart growth hacking tactic. It’s time for your organization to begin utilizing experiential engagements as a part of your overall marketing strategy.