Total Event Resources’ CEO & Marketing Specialist Share Insight
Being an event strategist in the ever-changing meeting and event industry requires continuous innovation, being an early adopter, and living in the future. An event strategist can really add value for client and attendees by being smart with data and build invaluable attendee experiences. Events are the single-most effective marketing channel, beating out digital advertising, email marketing, and content marketing. While it is important to continue measuring and proving your event success, you will also need to know what your attendees want. So how do you create an ‘experiential marketing’ event that leaves your mix of Millenials, Gen X-ers, and Baby Boomers satisfied and happy?
This article provides solutions for your next event by addressing challenges to understanding your attendees that will prove your skills as an event strategist. We sat down with our very own marketing specialist, Delanie Olsen, and CEO, John McHugh, to discuss 3 challenges and solutions to attack that ensure Millenials, Gen X-ers, and Baby Boomers are satisfied and happy at your next event: