Event promotion is the proper implementation of marketing strategies and channels that sell out your event. Formulating and deploying a successful event promotion strategy is complicated, yet totally feasible once you break down your plan into bite-size pieces. There are quite a few marketing services to select from to complete your promotion strategy. Choose carefully and aim for a big impact!
Experiential marketing sets your brand apart, gets the attention of both media and social media influencers, and drives authentic conversation that spark engagement around your brand. You have an opportunity to create a memorable experience for your consumers and employees to ‘really’ experience the brand. But, first you need to grab their attention.
The most effective way to promote your event is by coordinated campaigns across different marketing channels. The idea is to have your audience become familiar with the brand across a wide variety of touch points.
The multitouch marketing approach leads to conversions after multiple interactions. Now you can start converting leads into attendees.
A multi-touchpoint marketing strategy includes the event website, email, SMM, SEO, PR, promo codes, and Google Ads / PPC. As you continue to break your plan down into bite size pieces, then take a look at the event website. You need to build a comprehensive, concise, engaging, and optimized event website.
Your goal is to showcase the event brand, provide consistency, and influence readers to register for the event.
Event marketing is an essential marketing channel for B2B and B2C businesses. Whether it’s exhibiting at a trade show booth, entertaining a sales conference dinner or hosting a user conference. To successfully implement a multi-touch marketing strategy starts with implementing these 4 reminders for your event promotion strategy
Check out our blog on Event Marketing Trends to Implement Now to further maximize your event by adding additional trends currently happening in the industry.
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