Planning Your Strategy
The global events industry continues to grow as in-person events are the best way for brands to create excitement. People love the opportunity to visit a great city, collaborate in effective ways, solve business problems together, and learn new skills. If you put together a strategy and deliver an experience that meets these needs, you will win!
First, you need to be clear about who you are trying to reach. Create your personas, then determine what they might like to do, where they would like to go, and what they would like to learn. Is Chicago in the fall the right place for your conference? Chicago is home to more than 60 museums, a veritable playland for the culturally inclined, and this might interest your attendee base. Scottsdale is home to some of the worlds best golf courses which may be the perfect off-site event for the attendees in your demographic. Once a destination is chosen, find a flexible venue that allows for the best version of your creative and production output. Next, dive into developing the pre-event awareness social media campaign.